Post statistics
See the likes, comments, shares and impressions your posts earned, read back from the networks, and which figures each network will not give.
On this page
Statistics (Posts > Statistics) shows what your published posts actually did: likes, comments, shares and impressions, as each network reports them.
Where the numbers come from#
Every hour, Gene App asks each network how the posts from the last thirty days are doing, and stores the answer. Nothing on this page is modelled, estimated or worked out from something else: each figure is the number the network reported.
Counts are replaced, not added up. Someone can unlike a post, so each refresh overwrites with what is true now.
If a post's numbers cannot be read on a particular run, it keeps the numbers it had rather than dropping to zero, so a brief connection problem does not look like your engagement collapsing overnight.
What is on the page#
- Five tiles across the top: posts, likes, comments, shares and impressions. Each is compared against the same length of time immediately before. A post published on the 1st is compared against the month before it, not against the calendar month.
- A bar per day showing likes, comments and shares together.
- A table broken down by network.
- Your best performing posts, ranked by likes, comments and shares added together.
Where there is nothing earlier to compare against, the tile says so rather than showing a percentage. Growth from zero is not "+100%".
Figures the networks will not give#
Some cells read n/a. That is different from zero, and the difference matters:
- Instagram does not report shares for feed posts. Nobody can tell you that number, including Instagram.
- LinkedIn does not report impressions without an analytics permission Gene App does not ask for.
Everything else is real. A zero means zero.
What is not here#
- There is no export to CSV or PDF, and no scheduled email report.
- There is no engagement rate. Dividing interactions by impressions when two of the three networks report impressions differently, and one does not report them at all, would produce a number that looks precise and is not comparable across anything.
What this needs#
Statistics uses the same one-time setup as the Recently published list on Posts. Until a post has been published and an hour has passed, the page is empty.