Reactivation

Reactivation re-engages leads who went quiet, said no or were lost. It is not a separate tab: it is built into the Outbound screen (Flows > Outbound), which handles reactivation and outreach in one flow.

To re-engage quiet leads, start a New outreach there and pick them as the audience: a smart list of cold leads, or Ask Gene to make one.

Overview#

The Who step of a new outreach has three choices: Everyone, A Smart List and Ask Gene. For reactivation:

• A Smart List: pick a Contacts smart list of cold leads, for example one filtered on the Lost or Abandoned status.
• Ask Gene: describe them instead, for example "lost leads from the last six months" or "open leads who have not replied in two weeks". Gene turns it into a new smart list, shared with your workspace, and uses it as the audience.

Nobody is messaged more than twice by outreach, and anyone who opted out is skipped.

Then:

1. Gene drafts a re-engagement message for the audience you pick.
2. Edit it, choose a channel, and optionally add follow-ups.
3. Start. The Start step shows how many are ready right now, after the 14-day cooldown and the send cap are applied.

This works off lead status and stage, so it pairs with your pipeline. See Pipeline for how Lost, Abandoned and stages are set.

What you can do#

The controls are the same as any outreach on the Outbound screen:

• Pick the cold leads: A Smart List of them, or Ask Gene to make one from a description.
• Gene's draft, Regenerate, Rewrite: Get a starting message, redo it, or steer a rewrite with an instruction.
• Channel: WhatsApp or Email, from the dropdown on the Message step.
• Add follow-up: Later messages for leads who still have not replied.
• Start, N leads: Sends to the eligible cold leads on the next run.
• Launched outreach: Each launched reactivation is listed on Outbound and opens a detail page with sent and replied stats, where Pause, Resume and Cancel stop or restart its sending.

See Outreach for every control and its exact wording, since it is the same screen.

Popups and drawers#

None of its own. Reactivation runs through the same three steps as any outreach on Outbound.

Tips#

• Gene never messages anyone more than twice by outreach, so reactivation stays clear of spam limits. Heavy repeat outreach belongs on email.
• A reactivation email ends with an Unsubscribe link. A lead who clicked it in any of your emails is skipped.
• A lead on Do not contact is never messaged, including one lost with the reason Asked not to be contacted (that reason turns it on).
• Outreach launched before the three choices keeps its old audience (such as "Everyone Lost") and shows it on its row.
• For a property drop or update to active leads rather than cold ones, use Everyone, a smart list of open leads, or a Listing Newsletter.